Strategic marketing that works

AddedValueGroup

RT @marklives: Multisensorial marketing — the acoustic aspect https://t.co/GfRNAJJvqB https://t.co/w5F8eOxOSs

21st February 2017

Advil

Taking the pain out of re-positioning

GSK

Helping the over 50s to age well

Boursin

Building brand equity for France’s favourite fromage

Pernod Ricard

Oddka by Wyborowa: Adding flavour to the vodka category

McDonald’s

Mobilising a fast food giant against a changing culture

Nissan

How to create a consistent brand personality for a global car giant?

Martell

Activating a new product for a key target segment