Choice Hotels

Checking-in to a rich database of knowledge

Choice Hotels International was embarking on a new brand campaign, and looked to Added Value – with whom it has been pre-testing its ads for over a decade – to provide guidelines for creating the most effective advertising.

Leveraging our expertise in this arena, and teasing out the components that have consistently made for top versus bottom performing executions, we delivered clear direction for the team moving forward.


We found the retrospective a great way to aggregate broader meta-insights across all of our copytests and it was also very beneficial to hear about consistencies that Added Value has seen across the tens of thousands of copytests they have done.

Senior Director, Market and Consumer Research at Choice