Strategic marketing that works

AddedValueGroup

RT @K_Worldpanel: Here we go! @K_Worldpanel’s 5th annual Brand Footprint report is now available. Download your copy: https://t.co/u9RfDL3R…

24th May 2017

AIA

Insuring the human connection through brand positioning

Yahoo!

Helping marketers become better storytellers

Peroni

How to turn a local beer into a global brand

Pringles

How to get people crunching at Christmas?

Nestlé

Filtering Africa’s coffee culture

Philips

Where is haircare headed?

Iglo

How to make the captain cool again

Pernod Ricard

Oddka by Wyborowa: Adding flavour to the vodka category