Strategic marketing that works

AddedValueGroup

The new politics of #branding, social good #innovations & purpose-driven #brands by @LesliePascaud @AddedValueGroup https://t.co/ZC7p2cbLd3

27th March 2017

Bush’s

Infusing iconic Americana with Latin flavour (and positioning)

GSK

Helping the over 50s to age well

McDonald’s

Mobilising a fast food giant against a changing culture

Pringles

How to get people crunching at Christmas?

Audi

Driving beyond "Vorsprung durch Technik"

Yakult

How do you release the genie from the bottle?

Purina

My Dog is... Because small is special