Strategic marketing that works

AddedValueGroup

RT @Kantar_FR: Rappel❗️: aucun chiffre ne sortira avant 20h. Tout chiffre circulant aujourd'hui est évidemment faux.

23rd April 2017

Peroni

How to turn a local beer into a global brand

McDonald’s

Mobilising a fast food giant against a changing culture

GSK

Helping the over 50s to age well

Martell

Activating a new product for a key target segment

AIA

Insuring the human connection through brand positioning

Essence

Black like me? How do African American women see themselves in media?

Nestlé

Filtering Africa’s coffee culture