Strategic marketing that works

AddedValueGroup

RT @marklives: Multisensorial marketing — the acoustic aspect https://t.co/GfRNAJJvqB https://t.co/w5F8eOxOSs

21st February 2017

Boursin

Building brand equity for France’s favourite fromage

Iglo

How to make the captain cool again

Bush’s

Infusing iconic Americana with Latin flavour (and positioning)

Essence

Black like me? How do African American women see themselves in media?

Yakult

How do you release the genie from the bottle?

Pringles

How to get people crunching at Christmas?