Strategic marketing that works

AddedValueGroup

RT @K_Worldpanel: Here we go! @K_Worldpanel’s 5th annual Brand Footprint report is now available. Download your copy: https://t.co/u9RfDL3R…

24th May 2017

Pernod Ricard

Oddka by Wyborowa: Adding flavour to the vodka category

PepsiCo

Bringing snacks and drinks together

Peroni

How to turn a local beer into a global brand

Nestlé

Filtering Africa’s coffee culture

Iglo

How to make the captain cool again

Martell

Activating a new product for a key target segment

GSK

Helping the over 50s to age well

Boursin

Building brand equity for France’s favourite fromage