Featured Posts

The Feminine Plural

Cécile Gorgeon

In 2015, women happily play with the codes of a multifaceted femininity whose form and codes they have redefined.

In the News: Press Coverage

Added Value

Bloomberg, The Financial Times, Huffington Post, Shanghai Daily, BBC News and Forbes... we're in the press all over the world.

Latest Posts

Brands Lean in to Diversity

2 Aug 2016 | Leslie Pascaud

Brands across categories and countries are grappling with how to address cultural issues such as race and identity.

Branding for Good: Issue 45

10 Jun 2016 | Leslie Pascaud

Brands like Colgate and Cheerios attack sustainability issues in a fresh new way.

Branding For Good: Issue 42

22 Jul 2015 | Added Value

Welcome to issue 42 of Added Value’s newsletter focused on building brand purpose: the challenges, opportunities, our solutions and points of view.