Mathilde Lauriau-Tedeschi

Managing Director, France


Mathilde joined Added Value in 2014, bringing with her 20 years of experience in consulting, encompassing communication, brand strategy, branding and design.

Mathilde started her career in advertising, working with Procter & Gamble at Leo Burnett, before joining Landor, the branding and design firm, where she led several rebranding programmes for clients such as Citroën, and launched an innovation practice. She founded the Unlimi-Ted collective in 2011, a new agency model specializing in brand strategy and identity, where she helped many brands, ranging from luxury to BtoB, to redfine themselves .

Mathilde loves to identify new opportunities for her clients. She has a positive mindset, and loves to share her experience with others. She is a regular speaker at HEC in the fields of strategic brand management, innovation, and creativity.

Lynne Gordon

Managing Director, South Africa


Lynne spent the first half of her career in classical marketing at P&G, the world’s leading Consumer Goods company. She worked in SA, as well as in developing markets around the world, focusing on brand development & strategies for growth. Lynne has spent 8 years since in mobile, first running marketing for Nokia in Africa, and then establishing and running Brandtone, a successful mobile marketing agency in SA.

She now runs the team at Added Value in SA, focused on brand solutions to unlock growth for our clients. In her spare time she reads, loves to travel, and enjoys time with her 8-year-old daughter.

Bart Michels

Global Chief Executive Officer


Bart graduated from UCL with a BSc in Economics and a life-long passion for rugby.

His career has spanned brand management at GlaxoSmithKline, innovation, advertising and media at Kellogg’s, marketing management at Coca-Cola UK and brand and communications at Virgin Media (formerly NTL).

Bart joined Added Value in 2003, and has won and developed many of our most significant client relationships: Vodafone, HP, P&G, Mars, Jaguar Land Rover and Barclays.

Prior to becoming CEO of the global Added Value business, he was Managing Director of Added Value UK.  Bart is also a trustee of Street Child Africa, the only UK charity entirely devoted to helping street children across the African continent.

Chris Prox

Chief Executive Officer, Germany


After starting his career with GTP/Gemini Consulting, Chris joined Icon when it was just 15 months old, thriving on the challenges and opportunities of a rapidly growing business.

He became Managing Director in 1998 and was appointed to Added Value’s global executive committee in 2004 as CEO Asia Africa. In 2006 Chris took over responsibility for the German business as CEO for Icon Added Value. He also looks after Added Value’s offices in China, Italy, Poland and Russia.

Chris specialises in brand equity and communication, looking after clients like Audi, Nestlé and Colgate Palmolive.

Jonathan Hall

President North America Consulting


Jonathan joined Added Value UK in 2005 to work on global clients, before moving to head up Added Value France three years later. In 2011, he became Managing Director of Added Value Cheskin in San Francisco.

He specialises in brand strategy development and innovation with experience ranging from multi-national packaged goods, financial services, technology, pharmaceutical and utilities groups through to leisure players, retailers and luxury businesses as well as government departments, universities and charity organizations.

A long-standing member of the editorial board of the International Journal of Brand Management, Jonathan is also an Oxford University graduate.

Maggie Taylor

Chief Executive Officer, North America


Armed with a BA in Psychology from Brown University, Maggie began her professional study of behaviour in the famed Cellar of Macy’s Herald Square, which fuelled her passion for marketing and next role at VST, where she both produced and tested ads.

Maggie then teamed up with Diagnostic Research where she partnered Marc Agostini in building DR into one of North America’s most creative communication’s research agencies.

Shortly after joining WPP, Maggie led the business into a merger with Added Value, Icon Brand Navigation and Oracle Research. For the last 10 years Maggie has led the development of AV NA and is the brains behind Added Value’s Cultural Traction™ study.

Paul Cowper

Managing Director, United Kingdom


Graduating with a degree in the History of Art, Paul began his career with BT just as their market stronghold was floundering. But it was at Pearlfisher that he discovered a nascent interest in brands whilst running accounts like Unilever and Pernod Ricard. Following his interests, Paul moved to Interbrand and then Brandsmiths.

In 2008, he joined Added Value to run the brand team and lead clients like Vodafone, Waitrose, Microsoft, Diageo and Arla. He was then made Deputy Managing Director in early 2012 and Managing Director in July 2013.

Paul’s expertise are in facilitation, brand positioning and concept development.

Paul McGowan

Chief Marketing Officer


After studying Medieval Italian Literature at Oxford University, Paul joined Added Value London in 1991. The business was then a start-up marketing agency of just 15 consultants.

Following this, he was promoted to the board of the UK business at just 26 years old before moving to the Added Value Group executive committee.  He has since championed Added Value’s client and offer development with a particular interest in Positioning and Innovation.

As well as working on some of the business’ larger client relationships, Paul is Added Value’s Chief Marketing Officer, and is responsible for the development of Added Value’s promise and reputation.